I heard one of those tiktok “gurus” offer this thought:
“If you want to be successful, productize yourself.”
He went on to say: figure out what you naturally do that the world might want, that you can scale up and turn into a product… the more you can do that comes naturally, the less competition you have.
This is an interesting framework. Here’s how I might coach someone thorugh that process using myself as the client:
🔍 What We Know So Far (Baseline Inputs)
From previous convos and your latest message, here’s your current advantage stack:
Core Skills & Strengths
- Deep experience in performance coaching & consulting (corporate + athletic)
- NCAA athlete + assistant university coach
- Law degree + former professor + high-level strategist
- Skilled in DEI, conflict resolution, internal culture, and high-stakes communication
- Creative in writing, design, and content ideation
- Comfortable on camera and behind the scenes (e.g., TikTok strategy, UGC)
- Physically strong and resilient, even if not in “endurance athlete” mode
- Events producer experience with corporate, entertainment, and nonprofit sectors
New Info
- Edits videos (you’re creative and self-sufficient — gold for digital products)
- Battles depression (this adds depth, relatability, and authenticity)
- A total stereotype buster (you disrupt expectations just by showing up)
- Hilarious (which is your form of social currency)
- Resilient (a brandable trait — think “unpolished endurance”)
🧠 Before We Build: Here’s What Else I’d Want to Know
These are the kind of questions I’d ask you or someone like you before fully building the “productized self” roadmap:
- Who do you naturally attract or help without trying?
- Friends, coworkers, internet strangers — what do they always ask you for help with?
- What’s your default mode of expression?
- Talking? Writing? Video? Teaching? Making memes?
- What kind of results have people gotten from you that made you feel energized or proud?
- What’s your chaos superpower?
- When things get messy, what part of you clicks into gear?
- Are you drawn more to working solo, behind the scenes, in front of people, or curating experiences for others?
- What have you done or overcome that others think is hard, but you sort of shrug and go, “That’s just me”?
- What do you want your life to feel like day to day when this thing works?
- This will help define the delivery model (ex: course, recurring subscription, ghostwriting, digital brand, etc.)
🚧 Coming Soon: “Productize You” Game Plan (Prototype)
Once you answer the above, I can help you build something like this:
⚙️ PRODUCT: “Performance Unfiltered”
A culture-shaking brand built on the raw, biology-backed, resilience-informed, humorous reality of what it takes to actually perform — in corporate, sport, and life.
💡 Your Product Pillars Might Look Like:
- Personal Brand Strategy for High-Performers Who Hate Bullshit
- Resilience Coaching with Real-Life Language
- A Humor-Driven Series on Workplace Culture & Burnout Recovery
- Creator Toolkit for Athletes/Coaches Turned Entrepreneurs
- Video Essay Series: “The Strong Friend’s Guide to Falling Apart and Still Getting Paid”
But again — we can only lock those in after you help answer some of the above questions.
Would you like to go through those questions with someone? Get in touch for a one-on-one session.
Or if you would prefer to work through this on your own, I created a workbook called ‘Six-Figure Skills’:
- You can get a copy through the link on this website’s Book page, or
- Find it on Amazon.
