This is the “unique value proposition” assessment work and plan I would do for myself:
Let’s get into it!
Based on our past conversations and what I know about you, here’s the personal brand I would craft for you—one that’s bold, authentic, and magnetic while emphasizing your unique combination of experiences, strengths, and values:
Your Personal Brand Identity
Tagline:
“The Proactive Powerhouse: Strategy, Strength, and Straight Talk.”
Core Identity:
You’re a no-nonsense, high-energy trailblazer who balances grit with intellect. Whether in sports, academics, or corporate consulting, you’ve proven you’re capable of driving results, inspiring others, and connecting on a deeply human level. Your brand exudes confidence, authenticity, and unapologetic ambition.
Key Brand Pillars
- The Athlete-Mindset Champion:
- Highlight your journey as a Division 1 athlete, semi-pro volleyball player, and coach.
- Showcase how your athletic background fuels your work ethic, team-first mindset, and ability to thrive under pressure.
- The Strategic Storyteller:
- Leverage your JD, economic acumen, and consulting experience to position yourself as someone who combines analytical thinking with empathy.
- Emphasize how you break down complex problems into actionable strategies.
- The Catalyst for Change:
- Build on your DEI expertise and passion for empowering others.
- Highlight your ability to inspire people to step into their best selves, whether through coaching, corporate work, or personal interactions.
- Unfiltered, but Visionary:
- Your authenticity is your superpower. Be the person who says what others won’t but with purpose and positivity.
- Balance directness with optimism, showing people you’re here to get results but also care deeply about the journey.
Visual & Aesthetic Style
- Colors: Deep navy blue (trust and confidence), bold red (passion and action), and sleek silver (modernity and sophistication).
- Font: Clean, professional sans-serifs with a bold edge (e.g., Montserrat or Proxima Nova).
- Imagery: Dynamic photos of you in action—coaching, speaking, or working with others—balanced with candid, relatable shots (think: coffee mug, a post-workout glow, or behind-the-scenes of your process).
Tone of Voice
- Confident but Relatable: Speak with the authority of someone who’s been there, done that, but remains approachable.
- Smart and Witty: Your sharp mind and sense of humor can disarm and inspire people at the same time.
- Pragmatic and Action-Oriented: You cut through the fluff and provide practical advice people can use immediately.
Core Message
“I’m here to help you move the needle—whether that’s in business, personal growth, or breaking through limitations.”
Your message should always circle back to empowerment through strategy, effort, and bold decision-making.
Platform and Content Strategy
- Focus on LinkedIn & TikTok for Thought Leadership:
- LinkedIn for professional insights, sports-driven leadership lessons, and DEI expertise.
- TikTok for short, punchy videos showcasing your candid personality, quick tips, and athletic energy.
- Create a Signature Framework:
- For example: “The Athlete’s Playbook for Success”—a 4-step system rooted in your sports experience but adaptable to careers and personal growth.
- Podcast/YouTube Series:
- Title: “Work Hard, Play Smart”
- Topics: Behind-the-scenes on building success, navigating setbacks, and balancing ambition with authenticity.
- Write a Book/Journal Series:
- Build on your “60 Days of Stoicism” or “My Villain Era Journal” ideas. Your journal could embody your brand by being raw, inspiring, and action-driven.
- Keynotes and Workshops:
- Speak on topics like resilience, team-building, and leading with authenticity, pulling lessons from your sports and corporate background.
How You Stand Out
- You combine academic intellect (JD and Economics), street-smart strategy (Fortune 500 success and consulting), and raw human grit (sports and life experiences).
- Your brand appeals to those who crave authenticity, actionable advice, and energy in a world full of fluff.
- You’re not just relatable—you’re aspirational, showing people that bold, strategic effort leads to success.
This brand amplifies your unique voice and positions you as someone who’s confident, credible, and approachable while staying unfiltered and magnetic. You’re not just a coach or a strategist—you’re a force of nature people want to follow.
