Okay, imagine you have a toy that you really like and play with all the time. Now imagine that someone else has a new toy they want to sell, but nobody knows about it yet.
An influencer is like a big kid who has a lot of friends, and when they play with a toy, all their friends want to play with it too. So, the person with the new toy might ask the big kid (the influencer) to play with their toy and show it to all their friends on their social media page, like Instagram or TikTok.
Because the big kid has a lot of friends who like to play with the toys they show on their social media page, the new toy might become really popular and lots of people will want to buy it.
So, the person with the new toy is happy because they sold a lot of toys, and the big kid is happy because they got to play with a new toy and show it to their friends. And that’s how influencer marketing works!