How Being the CMO of ‘Me, Inc.’ Can Make the World A Better Place (+10 Easy Steps to Crafting Your Personal Brand)

Everyone is ‘on their grind’ these days. Personal branding is all the rage, because of the way social media has shaped our society. And, if you’re not promoting yourself, #YoureDoingItWrong.

It can feel totally lame and gross and uncool to constantly publicize your business, your message, your latest initiative. And, yes, “trying too hard” feels disingenuous.

But it doesn’t have to be that way.

You can articulate your skills, experience, knowledge, and overall worth in a totally authentic way. As long as those things are authentic to you.

So, before we get to my 10 Easy Steps to Crafting Your Personal Brand, I would like for you to take a few moments to acknowledge your skills, experience, & knowledge.

  • Think about your natural talents & how they have served you.
  • Remember your accomplishments, and what it took to earn them.
  • Consider everything you’ve learned, whether that be from university or the School of Life.

Consider that a bonus tip. It’s a crucial first step.



I’ve talked before about being the CEO of your own life. That has everything to do with making the right decisions for the life you want to have.

Being your own CMO – Chief Marketing Officer – is about identifying what it is about you that can serve others. That’s why it’s important to give yourself credit for your experiences.

You know the sayings about being the person you needed as a kid & how everything that’s happened to you can help you serve others? That’s what this is about. Letting people know what you’re *about* allows them to relate and connect with you… and you never know who that can help.

Alright… TO THE STEPS!

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