What Inclusion Can Learn from Advertising and Literature

In the same way that advertising seeks to transcend demographics and connect a brand to as many customers as possible, or how people are united by fear or trauma, inclusion efforts that leverage the strength of peoples’ similarities will realize the rhetoric (aka: walk the walk, instead of merely talking the talk).

The best way to implement this idea into new inclusion solutions is to employ Encompassingness, or multitudinous applicability. Get everybody in.

By tapping into ideas that apply to everyone, anyone from individuals crafting a personal brand to large corporations seeking HR solutions can find more-compelling ways to reach across statistics and into the nature of humanity.

Literature offers examples in the form of universal themes, like coming of age or seizing the moment.

Feelings and situations provide the common ground on which people can connect and construct new relationships.


Learn more about Encompassingness.

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